BCOM 475 Week 5 Complete
DQ 1. Define business
ethics. How does an organization communicate its ethical standards? What might
an organization do to enforce its ethical standards?
DQ 2. Find a company
online and review its ethical conduct policy. What type of statement does the
organization use, such as values, beliefs, or corporate codes? Why would a
company choose one statement over another? Why is the ethical statement
important to communications?
DQ 3. What steps does a
company need to take to achieve successful strategic communication? How are
these steps incorporated into a communications plan?
Assume you are an Internet strategist
for the company you selected in Week One. Evaluate the company’s current use of
the Internet and other technologies in communication. You must also make
suggestions on the use of new technologies.
Resource:
Company Communication Vehicle selected in Week One
Write a 1,050-
to 1,400-word paper in which you address the following:
·
How
does the company deliver communications to its audience through the Internet?
·
Compare
this company’s communication strategy with other companies in this field. Do
the companies communicate differently on the Internet? Are the companies
delivering on the promises of the website? Are the companies communicating
properly to the audience? Why or why not?
Compare
the uses of the different technologies available for the company in
communication. What are the benefits associated with each technology? What are
the drawbacks? Does the company use the technologies effectively in
communications? What new trends in technology and communication might this
company employ? What communication strategy might you recommend to get their
audience more involved or committed to their product?
Consider the
merger you used for your previous Learning Team Assignments. Review the external
communication strategy and internal communication strategy your team developed.
Create a
strategic communications plan to help the merging companies get through the
first year of the merger. Include the following in your strategic
communications plan:
·
Executive
summary
·
Overview:
Address the issue and provide background information.
·
Situational
analysis: Consider political, economic, social, ethical, and technological
factors that are involved in the issue; and perform a SWOTT analysis. Address
the competition and media involvement.
·
Communications
goals and objectives: What are the companies trying to accomplish? Be specific.
Address internal goals and external goals.
·
Target
audience: Identify the internal audience and external audience.
·
Communications
strategy: Identify the messages to communicate and the communications channels.
·
Communications
tactics: Address communications materials and activities along with an
implementation plan.
·
Measurement
and evaluation: Identify how the results are measured and any adjustments that
could be made on the plan.
Ethical
implications: Define the ethical framework for your plan. Discuss possible
ethical implications and how to handle those implications.
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